Happy Market Saturday!
Today I write a love letter to the High Point Market and what potential the spring can bring to the outlook of our retail futures. Some deep thoughts, some sarcasm and some wit help make this a fun little market adventure. In High Point, where furniture reigns supreme, A market like no other, a designer’s […]
Is the big advertising event spend dead?
The recent trend in the home furnishings space has not been rosy. Weather crippled January in most sections of the country. Presidents’ Day was underwhelming but still generated results. Traffic is down while tickets are up or traffic is flat while tickets are down. Consumers who would buy $5000 items are buying $2500 items and […]
Enhance Your Furniture Marketing Strategies Part 5
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Enhance Your Furniture Marketing Strategies Part 4
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Enhance Your Furniture Marketing Strategies Part 3
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Why Transparent Pricing is Essential for Your Furniture Website
In today’s competitive marketplace, displaying pricing on your furniture website is essential for capturing the attention of potential customers and staying ahead of the competition. By providing transparent pricing information, you not only build trust with your audience but also save time for both your team and customers by avoiding unnecessary back-and-forth conversations about costs. […]
Enhance Your Furniture Marketing Strategies Part 2
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Building the Perfect Furniture E-Commerce Website: Key Elements for Success
When it comes to creating an e-commerce website that stands out in a sea of competition, there are key elements you simply can’t afford to overlook. These critical components not only set your website apart but also give you a strategic edge over other competing websites. Are you ready to discover the essential factors that […]
Enhance Your Furniture Marketing Strategies Part 1
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
10 Key E-Commerce Points We’ve Learned Helping Furniture Retailers
In the realm of e-commerce, furniture retailers face unique challenges and opportunities. Our experience in assisting furniture retailers for over 40 years has taught us valuable lessons that can significantly impact their online presence and sales. From optimizing websites for seamless online selling to understanding customer shopping behaviors in the furniture industry, we’ve gathered 10 […]