At R&A Marketing, we believe a website should be more than just a digital brochure; it should be a powerful engine for growth. A strategic website launch, backed by solid Search Engine Optimization (SEO), can dramatically increase visibility, attract qualified customers, and deliver measurable results.

We’re not just saying that—we’re proving it. Let’s take a look at the incredible organic search performance of three of our recent client website launches.Swann’s Furniture: Dominating Local Search Year-Over-Year

For Swann’s Furniture in Tyler, Texas, the goal was to solidify their position as the go-to local furniture store. We launched their new site with a focus on capturing valuable local search traffic. The results over the last 90 days compared to the same period last year are stunning.

Overall, Swann’s has seen a massive 52% increase in impressions (from 37.6K to 57.3K) and a 56% jump in organic clicks (from 533 to 830).
More importantly, their average search engine ranking has improved significantly. For key local search terms, their position has climbed substantially. For the query “furniture stores tyler tx,” for example, they saw:

This data shows a clear, powerful trend: the new website is successfully capturing more local customers who are actively searching for furniture in their area.Short Furniture: Explosive Growth in Just One Month

What kind of impact can a new website have in the short term? For Short Furniture, the answer is: a huge one. Looking at their performance over the last 28 days compared to the previous 28 days shows a period of explosive growth.

In just one month, their new site has nearly doubled its total impressions (from 15.7K to 28.5K) and doubled its organic clicks (from 126 to 249)!

What’s most exciting is how they are getting this new traffic. The new website is now ranking for specific, product-focused searches that it had zero visibility for just a month ago. Queries like “twin panel bed with storage drawers” and “modern farmhouse desks” are now bringing new, high-intent customers to their site. This demonstrates the new site’s power to expand its digital footprint and attract customers at every stage of the buying journey. Frizzell Furniture: Quality Over Quantity for Sky-High Engagement

The story for Frizzell Furniture in Bemidji showcases a different, but equally important, kind of success. While their total impressions saw a slight dip in the last three months, every other key metric has skyrocketed. This is a classic example of reaching a better, more engaged audience.

Since launching their new site, Frizzell has achieved:

This means that while they may be showing up in slightly fewer searches, the searches they are showing up for are more relevant. They are ranking significantly higher for key terms like “bemidji furniture store” (improving by 5.1 positions), attracting more qualified customers who are far more likely to click through to their website. It’s a perfect example of a refined SEO strategy driving high-quality traffic.

Your Success Story is Next

Whether you’re looking for long-term local dominance, immediate traffic growth, or a more refined, high-quality audience, a strategic website launch is the key. The results from Swann’s, Short Furniture, and Frizzell Furniture prove that the right strategy and a well-built website deliver real, measurable growth.