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Marketing, at its core, has always been about being where the people are. Social media management ensures you're constantly in front of your customer.
Build local trust and awareness with social marketing for retail stores. With so much competition online and offline, retail stores need to have a visible presence wherever their customers are spending the majority of their time. These days, social media is that place.
1. Increase Brand Recognition
Social media management can boost brand recognition for furniture stores. By creating and managing social media accounts, businesses can establish a consistent brand identity easily recognized by potential customers, attracting new clients and increasing sales.
2. Build Community Connections
Social media management helps build community connections for your retail store. By engaging with customers, local businesses, and followers, businesses can foster a sense of community and connection, enhancing loyalty and repeat business.
3. Showcase Your Expertise
An effective social media management strategy allows furniture stores to showcase their expertise. By sharing content and participating in conversations, businesses can demonstrate their industry knowledge, building trust and confidence with potential customers.
4. Humanize Your Retail Store
Sharing the human side of your brand makes your retail store more memorable. By posting stories, photos, and videos of your team, customers, and store, you can reveal your brand’s personality, making it more relatable and encouraging customers to shop with you.
5. Drive Traffic to Your Retail Store Website
Social media management can boost website traffic for furniture stores. By sharing links to your store’s website, businesses can drive traffic, leading to increased sales and revenue.
6. Get to Know Your Customer Base
Social media management helps furniture stores understand their customer base. By analyzing the demographics of your followers, you can learn more about your customers and their interests, allowing you to tailor marketing and sales strategies to better meet your target audience’s needs.
7. Win Customers and Sales
By offering valuable content and engaging with potential customers on social media, furniture stores can win customers, drive sales, and grow. Social media helps nurture valuable relationships, converting followers into paying customers.
Social media management is vital for furniture stores as it boosts brand recognition, fosters community connections, showcases expertise, and humanizes the brand. It also helps understand the customer base, attract leads and customers, and make the retail store stand out in the community.
Start by setting goals and objectives for your furniture store’s social media strategy. Once you know what you want to achieve, develop content and engagement strategies to help reach those goals. Additionally, establish a budget for your social media efforts and create a posting schedule.
Furniture stores should keep a few key points in mind on social media. First, remember that anyone can see your posts, so always maintain professionalism. Additionally, ensure you follow the guidelines of the platforms you’re using.
There is no strict rule for how often a retail store should post on social media. It depends on your goals, the platforms you’re using, your audience, and more. However, it’s generally recommended to post at least once a day or a few times a week to keep your followers engaged.
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
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Lewis Center, OH 43035
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Lewis Center, OH 43035
© R&A Marketing. All rights reserved.