For over three decades furniture and mattress retailers have used R&A Marketing to manage and grow their business.
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We partnered with Swann’s Furniture & Design to launch a brand new website
spoiler alert, we delivered a solution
Swann’s Furniture & Design, a successful home furnishings retailer operating since 1895 in Tyler, Texas, recognized the need to modernize their website, which lacked user-friendly controls over website management, product data, and brand presence. Acknowledging the importance of digital transformation, they approached R&A Marketing for assistance. Their goal was not only to effectively communicate what made them unique but also to establish a robust presence in the digital and social media landscapes. With R&A Marketing’s expertise, Swann’s Furniture & Design aimed to enhance their online visibility and strengthen their market positioning.
R&A Marketing revolutionized Swann’s Furniture & Design online presence by designing a completely new website that gives full control over both front-end and back-end functionalities. This comprehensive build included a custom export integration with Tools 2Win enabling Swann’s Furniture & Design to seamlessly and automatically update their online product catalog with current pricing, inventory, and showroom display details. The website’s capabilities extend far beyond basic updates; it features an array of unique elements specifically tailored to meet Swann’s Furniture & Design needs, enhancing their digital experience significantly. With intuitive navigation and personalized customer interfaces, R&A Marketing has developed a digital solution that not only fulfills but surpasses Swann’s Furniture & Design expectations.
Explore the distinctive functionalities that distinguish this website and see how R&A Marketing has transformed Swann’s Furniture & Design online presence into an effective, user-friendly tool for both the business and its customers.
The R&A Marketing integration with Tools2Win has revolutionized how Swann’s Furniture & Design manages their online product catalog. This powerful combination allows for seamless, real-time updates of crucial information such as pricing, inventory levels, and product display details. With just a few clicks, Swann’s Furniture & Design can ensure their online catalog always reflects the most current data, eliminating the need for time-consuming manual updates. This integration not only streamlines their operations but also enhances the customer experience by providing accurate, up-to-date information. By leveraging this efficient system, Swann’s Furniture & Design can focus more on growing their business and less on the tedious task of catalog maintenance, making it an indispensable tool for their e-commerce success.
Swann’s Furniture & Design custom Mattress Guide is an innovative tool designed to help customers find their ideal mattress based on their individual sleep preferences and habits. By answering a series of questions about their sleep patterns, customers can quickly narrow down their options from Swann’s Furniture & Design extensive mattress selection.
Through engaging style quizzes, clients can explore various aesthetic options, from Bohemian and Glam to Midcentury Modern and beyond. These quizzes are designed to uncover individual tastes and preferences, providing personalized results that reflect each customer’s distinct style. Once the results are in, Suburban Furniture’s team of skilled designers steps in to assist clients in translating their newly discovered style into a cohesive and appealing home design.
R&A regularly contributes to Swann’s Furniture & Design website by publishing informative blog posts every 2-3 months. These articles are strategically crafted to boost SEO rankings and increase organic traffic.This ongoing content strategy plays a crucial role in enhancing Swann’s Furniture & Design online presence and supporting their overall digital marketing efforts.
Swann’s Furniture & Design leverages a sophisticated review management system to prominently display their top customer reviews directly on their website. This strategic approach allows potential buyers to easily access authentic feedback from previous customers, enhancing trust and credibility. Futhermore, we helped streamlined the review process by integrating third-party platforms like Google into their website, enabling customers to leave reviews effortlessly without leaving the site. This convenience not only increases the likelihood of customers sharing their experiences but also boosts the company’s online presence.
R&A Marketing recognized Swann’s Furniture & Design desire to highlight their skilled team members across their website. To achieve this goal, we developed and designed specialized pages dedicated to showcasing their design teams, delivery teams, and leadership.
Swann’s Furniture & Design website now offers a convenient “See In Store” feature, enabling customers to easily find items available at their nearest store. This streamlined approach to shopping enhances the overall customer experience, bridging the gap between online browsing and in-store availability.
Swann’s Furniture & Design has been expertly crafting spaces since 1895. Their seasoned designers are dedicated to transforming your home into a stunning reality. We needed to showcase their stunning work online!
Being in business since 1895. You have an amazing history and a lot of stories to share. We help Swann’s Furniture & Design showcase this 130 year plus legacy via an interactive and engaging history timeline.
A dynamic support hub that is focused on one thing. Helping customers.
With Swann’s Furniture & Design team of coordinators and technicians, they strive to ensure that their customers experiences with them is great and that customers continue to do business with them for years to come. We wanted to make it easy for Swann’s customers to get the help they need by building a dynamic service request portal.
We might be biased but we think Swann’s Furniture & Design is a pretty amazing company. So adding a careers page directly on their website that allows potential employees to apply online and learn more about the company just made sense!
Swann’s Furniture & Design is more than just selling a sofa or a lamp. They believe in bringing home to your life. Directly from Swann’s website you can schedule a complimentary design consultation and receive personalized guidance tailored to your style, space, and needs.
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.