We partnered with Montgomery’s to launch a brand new website
The Problem
spoiler alert, we delivered a solution
Montgomery’s, a thriving home furnishings retailer with four locations across South Dakota, recognized the need to elevate their online presence to match their exceptional in-store customer experience. Seeking a solution that would not only showcase their products but also streamline their digital operations, they turned to R&A Marketing for expertise. The company’s primary goal was to create a custom website that would reflect their brand’s quality and appeal to their customers. Additionally, Montgomery’s wanted a more efficient system to manage their website content, product information, and overall brand image across digital platforms. By partnering with R&A Marketing, Montgomery’s aimed to create a seamless online experience that would complement their physical stores and provide customers with a cohesive shopping journey, whether online or in-person.
The Solution
R&A Marketing revolutionized Montgomery’s online presence by developing a cutting-edge website that empowers them with complete control over both front-end and back-end functionality. This comprehensive build-out seamlessly integrates with Tools2Win, enabling Montgomery’s to effortlessly update their online product catalog in real-time, including pricing, inventory, and display information. But the innovation doesn’t stop there. The website boasts a host of unique features tailored specifically for Montgomery’s needs, elevating their digital experience to new heights. From intuitive navigation to personalized customer interfaces, R&A Marketing has crafted a digital solution that not only meets but exceeds Montgomery’s expectations. Discover the array of functionalities that set this website apart and witness firsthand how R&A Marketing has transformed Montgomery’s online presence into a powerful, user-friendly tool for both the business and its customers.
We truly appreciate the R&A team’s expertise and dedication. They are always willing to answer our questions and take the time to customize their recommendations based on the unique qualities that make Montgomery’s different. Their support and flexibility have been invaluable in helping us create a website that reflects who we are. We’re grateful for their partnership!
Katelyn Conover – Chief Marketing Officer
Tools2Win
The R&A Marketing integration with Tools2Win has revolutionized how Montgomerys manages their online product catalog. This powerful combination allows for seamless, real-time updates of crucial information such as pricing, inventory levels, and product display details. With just a few clicks, Montgomerys can ensure their online catalog always reflects the most current data, eliminating the need for time-consuming manual updates. This integration not only streamlines their operations but also enhances the customer experience by providing accurate, up-to-date information. By leveraging this efficient system, Montgomerys can focus more on growing their business and less on the tedious task of catalog maintenance, making it an indispensable tool for their e-commerce success.
E-Commerce
Montgomery’s website is a true e-commerce powerhouse, offering a seamless and user-friendly shopping experience from start to finish. With its robust platform, customers can easily browse through an extensive product catalog, add items to their cart, and complete secure transactions with just a few clicks.
Protection Plan Upsells
Custom Badges
Mattress Guide
Montgomery’s custom Mattress Guide is an innovative tool designed to help customers find their ideal mattress based on their individual sleep preferences and habits. By answering a series of questions about their sleep patterns, customers can quickly narrow down their options from Montgomery’s extensive mattress selection.
Style Guides
Through engaging style quizzes, clients can explore various aesthetic options, from Bohemian and Glam to Midcentury Modern and beyond. These quizzes are designed to uncover individual tastes and preferences, providing personalized results that reflect each customer’s distinct style. Once the results are in, Montgomery’s team of skilled designers steps in to assist clients in translating their newly discovered style into a cohesive and appealing home design.
Blog
R&A regularly contributes to Montgomery’s website by publishing informative blog posts every 2-3 months. These articles are strategically crafted to boost SEO rankings and increase organic traffic.This ongoing content strategy plays a crucial role in enhancing Montgomery’s online presence and supporting their overall digital marketing efforts.
Clearance + Outlet
This specially curated section features a wide array of discounted items, including last season’s styles, overstocked merchandise, and exclusive outlet offerings. To ensure a seamless shopping experience, we’ve integrated our clearance items with Tools2Win, an automated system that efficiently moves products to the clearance section based on predetermined criteria such as inventory levels, seasonality, and sales performance. This integration allows for real-time updates, ensuring that customers always have access to the latest clearance offerings without any manual intervention.
Shop by Location
Montgomery’s website now offers a convenient “Shop by Location” feature, enabling customers to easily find items available at their nearest store. This streamlined approach to shopping enhances the overall customer experience, bridging the gap between online browsing and in-store availability.
Review Display
Montgomery’s leverages a sophisticated review management system to prominently display their top customer reviews directly on their website. This strategic approach allows potential buyers to easily access authentic feedback from previous customers, enhancing trust and credibility. Futhermore, we helped streamlined the review process by integrating third-party platforms like Google into their website, enabling customers to leave reviews effortlessly without leaving the site. This convenience not only increases the likelihood of customers sharing their experiences but also boosts the company’s online presence.
Team Pages
R&A Marketing recognized Montgomery’s desire to highlight their skilled team members across their website. To achieve this goal, we developed and designed specialized pages dedicated to showcasing their design teams, delivery teams, and leadership.
