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We partnered with Miller Waldrop Furniture & Design to launch a brand new website and marketing strategy.
spoiler alert, we delivered a solution
Miller Waldrop Furniture & Design , a successful home furnishings retailer operating three stores in New Mexico and Texas, recognized the need to modernize their outdated website, which lacked user-friendly controls over website management, product data, and brand presence. Acknowledging the importance of digital transformation, they approached R&A Marketing for assistance. Their goal was not only to effectively communicate what made them unique but also to establish a robust presence in the digital and social media landscapes. With R&A Marketing’s expertise, Miller Waldrop Furniture & Design aimed to enhance their online visibility and strengthen their market positioning.
R&A Marketing revolutionized Miller Waldrop Furniture & Design ‘s online presence by designing a completely new website that gives full control over both front-end and back-end functionalities. This comprehensive build included a custom API integration with their ERP provider, Profit System, enabling Miller Waldrop Furniture & Design to seamlessly and automatically update their online product catalog with current pricing, inventory, and showroom display details. The website’s capabilities extend far beyond basic updates; it features an array of unique elements specifically tailored to meet Miller Waldrop Furniture & Design needs, enhancing their digital experience significantly. With intuitive navigation and personalized customer interfaces, R&A Marketing has developed a digital solution that not only fulfills but surpasses Miller Waldrop Furniture & Design expectations.
Explore the distinctive functionalities that distinguish this website and see how R&A Marketing has transformed Miller Waldrop Furniture & Design online presence into an effective, user-friendly tool for both the business and its customers.
This comprehensive build was meticulously designed to include a tailor-made export integration with their POS provider, Profit System. This strategic enhancement enabled Miller Waldrop to seamlessly and automatically update their online product catalog with the most current information available. By integrating this system, Miller Waldrop ensured that their digital storefront reflected real-time pricing, accurate inventory levels, and detailed showroom display details. This advancement not only improved operational efficiency but also enhanced the customer experience by providing shoppers with reliable and up-to-date product information at any given time.
Miller Waldrop’s website is a true e-commerce powerhouse, offering a seamless and user-friendly shopping experience from start to finish. With its robust platform, customers can easily browse through an extensive product catalog, add items to their cart, and complete secure transactions with just a few clicks.
R&A Marketing revolutionized Miller Waldrop’s customer experience by developing a cutting-edge UpSell tool tailored to their specific needs. This dynamic system seamlessly integrates with Miller Waldrop existing order process, offering customers personalized protection plans based on their individual purchases. By analyzing each order in real-time, the tool presents relevant and valuable protection options, enhancing customer satisfaction and boosting Miller Waldrop revenue streams.
Miller Waldrop’s custom Mattress Guide is an innovative tool designed to help customers find their ideal mattress based on their individual sleep preferences and habits. By answering a series of questions about their sleep patterns, customers can quickly narrow down their options from Miller Waldrop’s extensive mattress selection.
Through engaging style quizzes, clients can explore various aesthetic options, from Bohemian and Glam to Midcentury Modern and beyond. These quizzes are designed to uncover individual tastes and preferences, providing personalized results that reflect each customer’s distinct style. Once the results are in, Miller Waldrop’s team of skilled designers steps in to assist clients in translating their newly discovered style into a cohesive and appealing home design.
R&A regularly contributes to Miller Waldrop’s website by publishing informative blog posts every 2-3 months. These articles are strategically crafted to boost SEO rankings and increase organic traffic.This ongoing content strategy plays a crucial role in enhancing Miller Waldrop’s online presence and supporting their overall digital marketing efforts.
Miller Waldrop’s website now offers a convenient “See In Store” feature, enabling customers to easily find items available at their nearest store. This streamlined approach to shopping enhances the overall customer experience, bridging the gap between online browsing and in-store availability.
Miller Waldrop leverages a sophisticated review management system to prominently display their top customer reviews directly on their website. This strategic approach allows potential buyers to easily access authentic feedback from previous customers, enhancing trust and credibility. Futhermore, we helped streamlined the review process by integrating third-party platforms like Google into their website, enabling customers to leave reviews effortlessly without leaving the site. This convenience not only increases the likelihood of customers sharing their experiences but also boosts the company’s online presence.
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
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8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.