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Client: Critelli Furniture & Critelli Modern Furniture
Services Provided
For nearly a century, Critelli’s has been a staple in the Canadian furniture landscape, known for offering the finest quality rugs, mattresses, and furniture. With two distinct brands under their umbrella—Critelli’s Furniture (classic, timeless elegance) and Critelli Modern (sleek, contemporary living)—they needed an online presence that accurately reflected the premium quality of their in-store experience.
Before coming to R&A Marketing, the Critelli websites were operating on an older platform. While functional, the digital experience was holding the brand back. The design felt templated, cluttered, and didn’t align with the high-end, luxury nature of their products. Furthermore, the site architecture was causing significant lag, resulting in poor Google PageSpeed scores that were actively hurting their SEO potential and frustrating mobile shoppers. They needed a digital transformation that could handle two massive product catalogs while delivering a seamless, lightning-fast user experience.
R&A Marketing took a comprehensive approach to redesigning both critellifurniture.com and critellimodernfurniture.com. Our goal was to create two distinct digital showrooms that felt like sisters, not twins—unifying the underlying technology while giving each brand its own unique visual identity.
Critelli Furniture Homepage Redesign
Cluttered navigation and a boxy layout.
A sophisticated, immersive experience highlighting "Your Vision, Our Expertise" with elegant lifestyle staging.
Busy promotional text and a disjointed browsing experience.
A sleek, minimalist aesthetic focusing on "White Glove Delivery Excellence" and modern silhouettes.
A beautiful website is only effective if it loads quickly. By rebuilding the Critelli websites on a modern framework optimized for performance, we dramatically improved their core web vitals.
Critelli Furniture PageSpeed Improvements:
Critelli Modern PageSpeed Improvements:
Your website is your digital storefront. Is it accurately reflecting the quality of your furniture? If you’re looking for expert furniture retail website design that drives traffic, engages customers, and loads in a flash, we’re ready to help.
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
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8320 Coppertop Lane
Lewis Center, OH 43035
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PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.