How to Handle Negative Reviews While Following Google Guidelines
Negative feedback is one of the necessary evils of business ownership. Especially as you become more and more removed from the everyday tasks of customer relations and operations, customer feedback may be one of your best tools for keeping tabs on your business. Constructive criticism gives you room to improve your business and course correct […]
Increase Organic Social Media Reach
Facebook is the one true mass media. Everyone across the country is checking their Facebook feeds for news and updates about COVID-19. Therefore, I strongly encourage our furniture retailer partners to increase the number of times they post to Facebook over the next few weeks and even the next few months. This is a great […]
Coronavirus Update from our President – R&A Marketing
Dear valued partners, The marketing world just got different. The last 72 hours has shifted the way in which we account for and create success. There is a not a blueprint or a road map of how to navigate this nor a sure path forward for when life will turn back to normal. All we […]
How a Furniture Retailer Uses Texting Technology
You’ve probably had some exposure to texting technologies, whether you invest in one or have talked with a provider. In the R&A Engage package we offer Text Request as a solution for communicating with customers via text. This is software that installs a widget on a website so customers can chat in real-time with members of your […]
ADA Title III Lawsuits Are Piling Up… Is Your Website Compliant?
You’ve heard about the lawsuits in the news, from your buying groups, and now even your advertising agency. This is a serious and concerning topic because no one is safe, not even Beyoncé. Companies, both big and small, are being sued because their digital assets and websites that are meant to serve the public don’t offer accessibility […]
Are You Prepared if Bad Weather Strikes?
Have you ever created an event or promotion that centered around one really big week… and then had the weather keep everyone indoors for that timeframe? Whether you can bank on a few snowy weekends during Q1 or hurricane season threatens some of your summer sales, every store can be affected by situations that are […]
Create Memorable & Unique Promotions to Drive Traffic
When it comes to choosing promotions, furniture retailers are often bound to the time of year and holidays that fall in a specific month. The holidays give us a built-in schedule to work off of and a good rhythm to follow. But retailers can get stuck recycling the same promotions during the periods when there […]
5 Steps to a Stress-Free Co-Op Strategy
Do you or someone you know struggle with co-op every December? Is it a mad dash of collecting tear-sheets, invoices and proper forms before deadlines? If so, you might want to read further. Yes, I know the above paragraph reads more like a cheesy ambulance-chasing lawyer commercial than the start of a professional blog. But […]
A Retailer’s Recipe for Success in 2020: 7 Key Must-Haves
2019 was just really, really good. Here are some of the highlights. Low unemployment rates. Great wage growth across all levels of business. Record growth in the stock market. Have there been some speed bumps? Of course there have been. None of us wanted to wage a tariff war with our biggest importer of goods […]
A Big R&A Update from Our CEO
I am writing this as we are wrapping up our 2019 year in review at R&A and getting prepared to celebrate the holiday season with our team members and their significant others. This time of year and season brings lots of reflection around the many business circles. The end of the year is a time […]