Media + Marketing
If you’re not keeping up with the latest best practices, the competition is passing you by.
Your Goal. Our Mission.
Marketing isn’t “one size fits all” – one business may thrive from advertising on Facebook while others might not benefit from it at all. Some of our clients see huge returns from PPC, while it isn’t a good paid advertising option for others due to costs and profit margins.
We specialize in determining where our clients will see the best return for their marketing dollars, developing campaigns that produce results and then refining those campaigns to lower costs. We develop strategies that will grow your business and help your store thrive. Data, research, and analytics guide our process and your success.
How Much Does It Cost To Work With R&A?
Great question! The easy answer is what will it cost you by not working with R&A?
What We Do
Plain and simple. You want measurable results. More partnership, less transactional. We create marketing strategies that are designed around you.
Strategic Planning
• Promotional Calendar and Budget built 90 days in advance of an event
• Strategic and Creative brief to accompany each suggested promotional period and element
• Coordination and follow thru from your assigned team to ensure that the promotion happens
Media Planning, Buying, And Auditing
• No commissions on any local media-everything to be billed net to the retailer when available
• Media negotiation and buying
• Regular audits of media to show dollar allocation correlating with performance. This allows us to be agile and continuously enhance our strategy to produce results
• We prefer to avoid media contracts to ensure fluidity of market conditions but understand
sometimes it is about getting the best rate
Online Coordination
• Email and Social Strategy and implementation
• Blog Writing
• PPC/SEO Advisement
• Website Management & Development
What We Believe
The success of any relationship is built on trust, respect, and the impact of what we accomplish together. We’ve been partners with furniture retailers just like you since 1984. There is a reason why our clients are selling more and there is a reason why you’re still in business. Great things and even better partnerships don’t just happen by chance. They happen by the service, dedication, and work one person gives to another.
Growth Maintenance
We’re not the high impact sales team. We’re the team that is focused on making the retail valleys not as low and the peaks A LOT higher.
Localized Approach
We work with retailers everyday in every type of market. By combining local media and our national buying power we create an integrated marketing plan focused on producing the best possible ROI every day.
Learn And Adjust
Advertising that is constantly measured and optimized against analytics gathered from over 50 furniture retailers nationwide. We just don’t guess, we know!
FAQs
Our core focus is independently owned brick and mortar stores. A lot of our tactics and strategies can apply to any retailer but our focus is about driving traffic to the local retail level.
We have Senior Marketing Strategists who manage over $10,000,000 in media budgets spanning over 60 markets representing over $260 million dollars in retail sales. That experience in type of retailer, market size and capability allow us to fine tune a plan that fits for you in your backyard.
Nothing that we do will be better than what you do now. You are in business for a reason and probably are really good at most things in your business. What will get better is that no longer focusing on the daily aspects of marketing will only increase the likelihood of all other elements of your business success.
We won’t and if that is the solution you need then we are the wrong service for you. We build sustained and lasting growth over a period of months and years. We believe in maximizing profit while minimizing expenditure. That sort of process doesn’t lend itself to overnight success.
