Discover what lies Between The Cushions at R&A Marketing! We’re diving deep into the world of furniture industry trends, marketing, news, and much more.
In the competitive world of furniture and mattress retail, getting the most out of your advertising budget is crucial. One effective strategy is to segment your targeted media purchases into distinct bands to ensure equal impression share and maximize potential returns. This approach leverages the inherent efficiency of ad engines
You’ve heard about the lawsuits in the news, from your buying groups, and now even your advertising agency. This is a serious and concerning topic because no one is safe, not even Beyoncé. Companies, both big and small, are being sued because their digital assets and websites that are meant to serve
2019 was just really, really good. Here are some of the highlights. Low unemployment rates. Great wage growth across all levels of business. Record growth in the stock market. Have there been some speed bumps? Of course there have been. None of us wanted to wage a tariff war with
I am writing this as we are wrapping up our 2019 year in review at R&A and getting prepared to celebrate the holiday season with our team members and their significant others. This time of year and season brings lots of reflection around the many business circles. The end of
While it’s important to plan ahead for future promotions, there’s wisdom in reviewing past performance. At R&A, we take a holistic view of when performing an audit. Not only are we looking at the traffic, average sale, and monthly sales, but we take into account the promotion itself. We factor
Take a step outside your store. Turn around and look at your store. Look at it in a way you haven’t in a long time. Don’t look at it like it is as a fixed asset. Don’t look at as a vessel to help the community as employment. Don’t look
Retail has a unique opportunity due to the increasing population and influx of dollars in the marketplace to customize a message that speaks to all four population targets while laying the foundation for future success. From a pure dollars standpoint, furniture retail, is ripe for expansion in the coming years
Blogging takes time and resources. It requires business owners to take time out of their day to write, edit and post an article, or they have to pay to outsource the job. Then the business blog needs to be maintained and shared across other digital platforms. Is it really worth
Increasing customer retention rates by just 5% can increase profits by 25% to 95% (source). So why then are 44% of companies putting a greater focus on customer acquisition versus 18% who put a greater emphasis on retention? Well, new customers can improve sales and top-line numbers, which looks impressive.
How many people tweet? How many people have a twitter account? Well, here is what the numbers tell us:
Only 9% of adult Americans use twitter–so do not feel left out.
The Average Twitter user has 27 followers.
25% of all twitter accounts have ZERO followers.
40% of twitter accounts have never sent a single tweet.
Only 18% of twitter users tweet more than once a day.
Data courtesy of RJMetrics and EMarketer via Hub Spot
Discover what lies Between The Cushions at R&A Marketing! We’re diving deep into the world of furniture industry trends, marketing, news, and much more.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
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