Enhance Your Furniture Marketing Strategies Part 1

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As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]

10 Key E-Commerce Points We’ve Learned Helping Furniture Retailers

In the realm of e-commerce, furniture retailers face unique challenges and opportunities. Our experience in assisting furniture retailers for over 40 years has taught us valuable lessons that can significantly impact their online presence and sales. From optimizing websites for seamless online selling to understanding customer shopping behaviors in the furniture industry, we’ve gathered 10 […]

When to Hit the Panic Button: Navigating the Turbulent Waters of Marketing

In the vast ocean of marketing, navigating uncharted waters can be challenging. However, by remaining steadfast in your strategy, embracing adaptability, and knowing when to make calculated changes, you can steer your business towards success. Remember, hitting the panic button should be a last resort – instead, focus on adjusting your course.

Welcome to another edition of Sum It Up Saturday, where we dive deep into the world of marketing to help you make sense of the ever-changing landscape. Today, we’re tackling a topic that every business owner dreads – when to hit the panic button when a marketing plan isn’t working. As business decision makers, you […]

Virginia Furniture Market Launches Perfect 30 Mattress Brand

We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand.  The Problem Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in  communicating what made […]

The Local Advantage: How Media Disruption Empowers Furniture Retailers

When media was easier, larger stores and bigger ad spends could disrupt quicker. Now that media is more complicated, if you arm yourself with the correct partner who is media neutral, you can out maneuver the larger retailer in your vertical.

In an era of media disruption and proliferation, where advertising strategies are becoming increasingly personalized, the local furniture and mattress retailer is presented with a golden opportunity. Unlike their regional or national counterparts, these nimble businesses have the advantage of building tailored marketing plans without any waste. By harnessing the power of person and household-based […]

6 Essential Components of an E-commerce Website

When it comes to creating an e-commerce website, there are six essential components that can truly transform the way your customers experience online shopping. These components work together seamlessly to create an intuitive and user-friendly platform that makes it effortless for your customers to find and purchase your products. Easy Navigation First and foremost, easy […]

The Power of Diversified Content: Reaching New Audiences for Your Furniture Store

Selecting different content types and platforms to engage with customer segments can lead to increased sales plus a better retail experience.

In the ever-changing landscape of the furniture industry, it’s crucial for retailers to adapt and find new ways to connect with customers. As demand for furniture continues to fluctuate, it’s no longer enough to rely solely on a singular media approach. Instead, embracing a diversified content strategy across multiple platforms can be the key to […]

Embrace or Succumb: How Furniture Stores Can Thrive in Today’s Volatile Environment

In the ever-changing landscape of the furniture industry, it’s crucial for store owners to make a choice: to embrace the volatility or succumb to it. By understanding the challenges that today’s environment brings, we can find innovative solutions to not only survive but thrive. So, let’s delve into three paths that lie before us to […]

The Pitfalls of Catalog Dumping: Restoring the Brick-and-Mortar Retail Experience

In the digital age, where online shopping is booming, brick-and-mortar retailers face a unique challenge. With the advent of furniture catalog dumping on websites, the perception of physical stores has shifted from being an experiential destination to a mere “deal destination.” This article delves into the negative impact of catalog dumping on the customer’s perception […]

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