Virginia Furniture Market Launches Perfect 30 Mattress Brand

We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand.  The Problem Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in  communicating what made […]

The Local Advantage: How Media Disruption Empowers Furniture Retailers

When media was easier, larger stores and bigger ad spends could disrupt quicker. Now that media is more complicated, if you arm yourself with the correct partner who is media neutral, you can out maneuver the larger retailer in your vertical.

In an era of media disruption and proliferation, where advertising strategies are becoming increasingly personalized, the local furniture and mattress retailer is presented with a golden opportunity. Unlike their regional or national counterparts, these nimble businesses have the advantage of building tailored marketing plans without any waste. By harnessing the power of person and household-based […]

6 Essential Components of an E-commerce Website

When it comes to creating an e-commerce website, there are six essential components that can truly transform the way your customers experience online shopping. These components work together seamlessly to create an intuitive and user-friendly platform that makes it effortless for your customers to find and purchase your products. Easy Navigation First and foremost, easy […]

The Power of Diversified Content: Reaching New Audiences for Your Furniture Store

Selecting different content types and platforms to engage with customer segments can lead to increased sales plus a better retail experience.

In the ever-changing landscape of the furniture industry, it’s crucial for retailers to adapt and find new ways to connect with customers. As demand for furniture continues to fluctuate, it’s no longer enough to rely solely on a singular media approach. Instead, embracing a diversified content strategy across multiple platforms can be the key to […]

Embrace or Succumb: How Furniture Stores Can Thrive in Today’s Volatile Environment

In the ever-changing landscape of the furniture industry, it’s crucial for store owners to make a choice: to embrace the volatility or succumb to it. By understanding the challenges that today’s environment brings, we can find innovative solutions to not only survive but thrive. So, let’s delve into three paths that lie before us to […]

The Pitfalls of Catalog Dumping: Restoring the Brick-and-Mortar Retail Experience

In the digital age, where online shopping is booming, brick-and-mortar retailers face a unique challenge. With the advent of furniture catalog dumping on websites, the perception of physical stores has shifted from being an experiential destination to a mere “deal destination.” This article delves into the negative impact of catalog dumping on the customer’s perception […]

Weathering the Storm: Boosting Furniture Demand in Chilly Times

Attention, furniture and mattress store owners! As we find ourselves in the midst of a frosty winter, it’s crucial to acknowledge the impact that weather can have on consumer behavior. With the early part of winter taking a toll on sales projections for Q1, it’s time to think outside the box and explore strategies to […]

Website Update – Version 7.4

We are excited to announce the release of Website Update 7. 4, which is the result of extensive efforts over the past few months. This update is strategically aligned with our upcoming 8. 0 release and brings a range of enhancements. Some of the key features in this update include comprehensive refactoring, optimizations, a new […]

The Power of Integration: Unleashing the Potential of Your Furniture Store’s Website

In a rapidly changing retail landscape, a furniture store's success lies in its ability to adapt and integrate online and offline efforts.

In the ever-evolving world of retail, the success of a furniture store no longer depends solely on its brick-and-mortar presence. With the rise of e-commerce and changing consumer behaviors, it’s crucial for furniture store owners to adapt and embrace the power of their website. By integrating your online and offline efforts, you can drive sales, […]

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