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Don’t ever ask a woman when she is due.

Don’t assume she’s expecting, even if you’re at “Babies-R-Us” and she’s wearing a baggy t-shirt printed with a big arrow pointing to her bellybutton that says “BABY.”

You know what they say about people who “assume,” don’t you? It makes an A*S out of U and ME. There is no fix for this faux pas: false assumptions can faze a friendship faster than you can say, “Forgive me.”

But you really do need to know about your customer. You need to know how much she can afford to spend. You need to know how it will be used. You need to know about her family.

How do you find out about her without making – or, worse yet, revealing – your assumptions?

You think you know what your customer wants, what she likes, what she hates, what makes her happy and what ticks her off. But how do you know what you know is true?

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To sum up our thoughts each and every week, our CEO Kyle Doran, has decided to drop a #SumItUpSaturday that helps paint a picture on where we are heading in this year.

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